This historical tour of the university district focuses on the wealthy families and individuals who have shaped the city’s social, artistic, and academic life. The sites and villas visited on this tour offer participants insight into the role of the former patrician families associated with the textile industry, as well as traces of the stay in Zurich of the daughter of John D. Rockefeller—the richest man in the world in 1900—as well as the close ties between the financial world and the arms industry in the development of the Kunsthaus Zürich.